The ability to communicate effectively emerges, time and again, as the most important skill to cultivate, especially in writings on business and also leadership endeavors. It’s a must for every organisation’s — or, company’s— growth and solidity.
There it is. Right from the first move towards developing this skill, not to speak of writing a mission statement that would explain for one’s associates, and also oneself, what the company is all about, every leader and manager has their task cut out.
First, the basics. If a company’s mission statement sets the tone for the company’s goals, it also expresses the principles that the company is slated to follow in trying to achieving such goals. Agreed, that, a mission statement may not enthuse some people, including certain businesses — as much as it does other players. In the case of the latter, a mission statement goes a long way in defining and setting a clear sense of purpose as regards any undertaking developed in tune with a vision. The only caveat is — a leader, or manager, should write something that not everybody in the company knows before they do. In other words, one needs to come to grips and understand a setting that they are clear about, including one’s vision. In addition to this, you need to be reasonably expressive in getting it across to people you want to go with you and vice versa.
This works best when you have a strong team in place — to make use of your vision to the maximum.
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