In his first term in the White House, President Donald Trump was enamoured by tariffs. He had employed them indiscriminately without macroeconomic prudence. He weaponised them as a geopolitical weapon, igniting a trade war with China.
In a free-wheeling three-hour interview with the popular podcaster Joe Rogan, as part of his 2024 election campaign, Trump reiterated his fondness for tariffs, describing them as “the most beautiful word” in the economic lexicon. He rated it more beautiful than “love” and “respect” but less beautiful than “religion.” As a true cultist demagogue, he subordinated tariff to religion, vigilant of a backlash from his voter base, who are predominantly evangelical white Christian nationalists.
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