The BJP has a three-step formula for winning elections. In the past two decades, it has worked very well, helping them win seats with a remarkable consistency; it took the party from two seats in the 1984 general elections to 282 seats in 2014.
The three-step formula, based on the principle of divide and rule, is below:
Step one: convince the majority community in India, the Hindus, that they are being treated as second class citizens; tell them, through sustained political propaganda and meticulous indoctrination, that due to minority appeasement, their right to religious freedom is being snatched away.
Step two: invoke God’s name at the right time, at the right place; use his/her name to divide opinion, incite religious strife; the strategy of inciting riots works particularly well in states or places that are ruled by the BJP’s political opponents.
Step three: In a politico-religiously charged environment, claim that the BJP is the defender of the faith; tell the electorate that the BJP – and only the BJP – can help the Hindus gain their dignity and rights that their political opponents have denied them.
-30-
Copyright©Madras Courier, All Rights Reserved. You may share using our article tools. Please don't cut articles from madrascourier.com and redistribute by email, post to the web, mobile phone or social media.Please send in your feed back and comments to editor@madrascourier.com
