Can Humans Be ‘Rational’?

Rational-Madras-Courier
Representational image: Public domain
Human rationality is futile in the ontological sphere, in what Donald Rumsfeld famously coined as “the unknown unknowns.”

In the early 1990s, Schiphol International Airport in Amsterdam faced an unprecedented hygiene crisis in its restrooms. Male passengers frequently caused heavy spillage while using the urinals, resulting in a cleaning nightmare and escalating facilities management costs.

To circumvent this gnawing problem, the airport cleaning department manager, Jos van Bedaf, devised an ingenious plan. He suggested etching a fly into the porcelain commode, positioned just above the drain. This simple implementation was carried out across the airport, and the results were stunning: spillage dropped by 80 per cent, and cleaning costs decreased by 8 per cent.



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