The Etymology Of @

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A representational image of the "design classic" – @. Image: 7MB
Does @ mean Amen, or does it mean "monkeys tail"? How and when did @ evolve? Is it a symbol of the digital era?

Almost three and a half decades ago, a symbol quietly sneaked into our lives – without making a bang, it entered our language as a functional tool and, over the years, emerged as a symbol of twentieth-century globalisation.

Today, it is ubiquitous, universally recognisable–almost. It is a key to the digital world. Millions of people across the globe use it every day–in emails, social media and e-commerce.

It transcends linguistic, national and cultural borders with nonchalance. It belongs to everyone and to no one. Even the most ardent advocates of chauvinistic nationalism use this symbol of globalisation–they have no choice but to use it if they wish to communicate online.

In that sense, it connects the world, fosters social (and anti-social) relationships, facilitates commerce, defines culture and enables diplomacy. And today, because of its ubiquitousness, it is of enormous economic, social and political significance. Perhaps this is what gives it an aura of permanence?



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