Elections in India have always been a cacophonous, discordant spectacle. Hundreds of millions of voters — who see themselves through regional, religious, and caste identities — exercise their right to vote. It is an exercise unlike any other in the world.
Over the past decade, a subtle shift has occurred in the way Indian elections are conducted. No longer is it just about the grand rallies, the speeches, or the physical presence of candidates on the ground. Increasingly, the battlefield is digital.
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