In India, Hitler’s Very Own Hindu Nazis

A young man with vermillion smeared on his head (Representational Image: Riyaz Shaik/ Madras Courier)
Hindu extremists are recycling Hitler's genocidal ideology, hijacking a peaceful religion to target minorities.

July 2008.

I was on a cycling expedition, from the southernmost tip of India to its most northern state. Along the way, I took a pit stop at Nagpur, the geographic centre of India and the epicentre of Hindu nationalism. Here, I saw a building with a bizarre name: “Hitlers Den.” A pool parlour, its walls were emblazoned with tacky Nazi insignia, and on it’s shopfront – a swastika on full public display.

The swastika is not an unusual symbol in India. It’s ubiquitous. Markets, shops, homes, temples, vehicles, notebooks, property documents and even shaved heads are smeared with vermilion or turmeric swastikas, often with the words ‘Shubh Labh’, meaning ‘good fortune’.

But this was most definitely Hitler’s Nazi swastika – a tilted version of the Hindu swastika on a black background. This blatant display of Nazi symbolism was odd. What is “Hitler’s Den” doing in the middle of Nagpur? I wondered. I brushed it off as stupidity and cycled on.

Ironically, Hitler – the genocidal maniac who murdered more than six million Jews and propagated the Nazi ideology that promoted hatred, Aryan racial puritanism and white supremacy – continues to find many followers in India, a nation of predominantly brown-skinned people.

Here, Hitler’s brand of fascism has taken on a distinctly Indian flavour, authenticated with a combination of ethnic hatred and Hindu nationalism, in stark contrast to the principles of ahimsa (non-violence) that accompanied India’s freedom struggle.

Indian Nazis on the Internet

A screenshot of paeans to Adolf Hitler by a Hindu Nazi

Recently, browsing through Facebook threw up an eerie shock. ‘Hari Om Heil Hitler’, said a post next to the image of a young Hitler, followed by a paean to Aryan values. The cover picture read ‘Aum, Hail Aryan, Hail Aryavart,’ meaning Hail Aryans, Hail land of the Aryans. On display is his German name – ‘Kemradschaft Jeet.’

His feed is full of Nazi insignia with images of Hitler and graphics of Vishnu, a Hindu god known for several reincarnations. ‘Adolf Hitler, the ultimate Avatar,’ said one image. ‘India’s Swastika God,’ said another. Their posts reflect an oft-repeated theory in neo-Nazi web forums, that Hitler was a reincarnation of Vishnu.

Vile anti-Semitic obloquy accompanied it – “Germany is now a Rabbit under the shelter of Jewish Finance,” said one commentator. “With the Hollywood movie industry and the majority of U.S. television networks, newspapers and publishing houses Jewish-owned, for nearly 70 years, the demonization of Adolf Hitler has been almost relentless,” said another. His friends comment in chorus: ‘Jai Shree Ram. Heil Hitler,’ (Meaning Hail Shree Ram, Hail Hitler) ‘Nazi the great,’ ‘Hitler was supporter of Indian Nationalist.’ Many of them shared a YouTube video with over 100,000 hits, titled, “Adolf Hitler, The Greatest Story Never Told.” alongside the salutation, ‘Jai Hind,’ meaning ‘Victory to India.’

These posts are a putrid mix of anti-Semitic racism, misogyny and extreme Hindu nationalism. Evoking the widely held myth of Aryan racial superiority (appropriated to refer to ‘Aryan’ Indians) and the Nazi propaganda of the ‘sacralization of terror embodied in the Kshatriya code and the Bhagavad-Gita,’ these posts reflect the belief that Hitler was born to end Kali Yuga, the dark age of Hindu mythology. As one post reads:

…If we go to North East [of India] we find. Mixed races of Mongoloids and many more cases where pure Aryan bloodline was lost.

Digging into social media reveals that there is a large and growing community of Indian Hindu Nazis, who are digitally connected to neo-Nazi counterparts across the world.

Other social media and online platforms too had their share of strange, yet fanatical admiration for Hitler, reframed with Hindu nationalism. ‘Hitler was great,’ said ‘Hindu Hitler’ on, a popular Indian web portal. ‘I too love Hitler and am one of his biggest fans! Hail Hitler!’ said one comment on a Youtube channel run by NewsX, a 24-hour English-language news television channel in India. I also found India-based WhatsApp groups discussing Hitler’s ‘positive contributions.’ They portrayed him as Germany’s great leader, a ‘patriotic nationalist,’ who punished the ‘traitors.’

Educating Students About ‘Achievements of Nazism’

(A Swastika symbol painted on a grill outside a temple. Representational Image: Riyaz Shaik / Madras Courier)

This strange adulation for Hitler has gone beyond social media and entered the realm of school education. Schools across India have, wittingly or not, propagated Hitler’s achievements.

In 2004, when now Indian Prime Minister Narendra Modi was the Chief Minister of Gujarat, school textbooks published by the Gujarat State Board portrayed Hitler as a hero, glorifying fascism. The tenth-grade social studies textbook had chapters titled “Hitler, the Supremo,” and “Internal Achievements of Nazism.” The section on “Ideology of Nazism” reads:

Hitler lent dignity and prestige to the German government … He adopted the policy of opposition towards the Jewish people and advocated the supremacy of the German race.

The tenth-grade social studies textbook, published by the state of Tamil Nadu in 2011 (with multiple revised editions till 2017) has chapters glorifying Hitler, praising his “inspiring leadership,” and “achievements,” elucidating how the Nazis “glorified the German state.” It reads:

to maintain a German race with Nordic elements, he [Hitler] ordered the Jews to be persecuted.

In 2012, when tenth-grade students taking French lessons at a private school in Mumbai were asked to complete a sentence starting with “J’admire…” followed by the name of the historical figure they admired most, nine out of twenty-five students picked Hitler. Students in the South Indian town of Madurai justified their admiration for Hitler, without even knowing that he was the leader of Germany!

Mein Kampf has also become a ‘must-read’ management strategy book for India’s business school students. Professors teaching strategy, lecture about how a short depressed man in prison made a goal of taking over the world and built a strategy to achieve it.

This infamous polemic remains a money-spinner for publishers. English language editions of Mein Kampf are published by a number of reputed publishers such as Jaico, Printline, Indialog, Maple Press, Mastermind, Prakash, Om Books, Rohan, Adarsh, Ajay, Embassy, Lexicon and Wilco. They fill bookshelves at airports, bookstores and online marketplaces, while cheap pirated versions fill pavements of major cities. Crossword, the book-retailing chain has sold 25,000 copies in three years. As was reported in 2010, Jaico sold 100,000 copies in seven years. It is also translated into multiple Indian languages – Gujarati, Hindi, Malayalam, Bengali and Tamil and sold across India.

Mein Kampf, published by Jaico, on the shelves of Crossword bookstore at Mumbai airport. (Image: Shrenik Rao / Madras Courier)

It is certainly alarming that young people think it’s ‘cool’ to admire a murderous maniac. Is it the result of the naivety of youth, or of a sustained campaign of political patronage by Hindu nationalists?

Professing political ideologies

In casual conversations, many well-read, globe-trotting Indians shared a respectful, almost fanatical, admiration for Hitler. “This country needs a dictator like Hitler,” is a common trope I heard from well-educated Indians with degrees from some of the best universities in the world. A poll conducted by the Times of India in 2002 found that 17 percent favoured Adolf Hitler as “the kind of leader India ought to have.” It is not surprising then, that ice-creams, pool parlours, restaurants, home furnishing stores, films and television shows have all chosen to use “Hitler” or “Nazi” as their brand names.

Several Indian politicians have built formidable careers evoking Hitler’s ideology and publicly professing their admiration for him. “It is a Hitler that is needed in India today,” said Bal Thackeray, the leader of the Hindu extremist outfit Shiv Sena, in 1967.

Known for his exceptional bigotry, xenophobia and hate mongering, his fascist ideology is eerily similar to, if not an exact replica of, the genocidal Nazi ideology. He has a track record of inciting tensions among Mumbai’s communities by urging Hindus to form suicide squads to kill Muslims. But he hasn’t stopped at ‘tactical acts’ of violence: he has created a distinct brand of Hindu fascism which explicitly seeks inspiration from Nazi genocide.

“There is nothing wrong,” he said in a chilling interview in 1993 with Time Magazine, “if Muslims are treated as Jews were in Nazi Germany.” Citing Hitler’s infamous polemic, he tried to apply fascist ideology in the Indian context. “If you take Mein Kampf and if you remove the word Jew and put in the word Muslim, that is what I believe in,” he said.

His nephew and political successor, Raj Thackeray, took the baton. Speaking to journalists in 2009, he made a statement: “when it comes to organizational skills, there are few who can rival Hitler…there are several other things about Hitler, which any leader would envy.”

Hitler’s Den, the pool parlour in Nagpur (Image: Madras Courier)

Nagpur, where I saw ‘Hitler’s Den,’ the pool parlour, has a unique connection to the Nazi leader. Here, he is a great hero for the leaders of the Rashtriya Swayamsevak Sangh (RSS), the right-wing Hindu organization headquartered in the city. It’s the group from which current Prime Minister, Narendra Modi, and also Nathuram Godse, the man who murdered Gandhi, emerged.

VD Savarkar, an extreme Hindu nationalist and early mentor of the RSS, had a great liking for Hitler’s Nazism and supported Hitler’s anti-Jewish pogroms. “There is no reason to suppose that Hitler must be a human monster because he passes off as a Nazi,” he said, addressing a Hindu gathering in 1940, adding, “Nazism proved undeniably the saviour of Germany.” Seeking to purge Muslims from India, he wrote: “if we Hindus in India grow stronger, in time these Muslim friends of the league type will have to play the part of German-Jews instead.”

This fanatical admiration for Hitler and his genocidal agenda is not an aberration. It was and still is, endemic among the RSS leadership. MS Golwalkar, another early RSS leader, also known as the ‘Guru of Hate,’ idolized Hitler’s Nazi cultural nationalism, and wanted to create a Hindu nation by adopting Hitler’s totalitarian and fascist pattern. In his 1939 book “We, Our Nationhood Defined,” he wrote:

German race pride has now become the topic of the day. To keep up the purity of the race and its culture, Germany shocked the world by her purging the country of the Semitic Races – the Jews… a good lesson for us in Hindustan for us to learn and profit by.

This is not a careless, thoughtless evocation, rather a carefully planned political move.

Banned three times and called a terrorist organization, the RSS is now at the political centre stage with Modi’s prime ministership. With branches in more than 50,000 villages, there is growing support for a violent fascist ideology. A bizarre new strand of Hindu Nazism, particularly among the young, is rearing its ugly head. It’s menacing, to say the least. Its leaders boast of killing India’s minorities and beheading their political opponents, promoting aggressive Hindu nationalism on narrow religious and ethnic terms.

A growing contempt for India’s minorities manifests itself in racist remarks, passed with casual insouciance. It’s not uncommon to hear remarks such as “these bloody Jews/ Rothschilds/ Soros control the world/ financial system/Hollywood.” The number of Jews in India is very small. Yet there is, despite a long-held belief to the contrary, anti-semitism.

‘These Christian missionaries deserve to be hanged – they are only interested in conversions,” is another frequent comment. Only 2.3% of India’s population is Christian. Yet, they are constantly attacked. When it comes to the Muslims, the invective is multiplied exponentially.

How can so many Hindu Indians be convinced that they suffer second-class status in a country where they number almost 80% of the population?

As Khushwanth Singh wrote in 2003:

The juggernaut of Hindu fundamentalism has emerged from the temple of intolerance and is on its yatra [on the march]… the fascist agenda of Hindu fanatics is unlike anything we have experienced in our modern history.

The idea of India is based on the foundations of communal harmony, mutual respect and secular values. Now, it’s up to us to ensure that Indian political parties and constituencies don’t hijack Hinduism, a peaceful religion, with repurposed Nazism, advocating the same genocidal intentions as Hitler, but this time directed at our own minority communities.


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