On 23 July 2025, a clothing company released an ad featuring young actress Sydney Sweeney. The company, which had been operating at a financial loss, ostensibly aimed to attract young female customers by showcasing Sweeney, who is known for her fair skin, blonde hair, and blue eyes. The tagline:
Sydney Sweeney Has Great Jeans.
This campaign played on the homophones “genes” and “jeans.” In the ad, Sweeney says, “Genes are passed from parents to offspring, determining characteristics like hair color, personality, and even eye color.” As the camera moves from her denim jeans and jacket to her face and eyes, she adds, “My genes (jeans) are blue,” implying that her eye colour is genetically inherited. The advertisement cleverly used this wordplay to link fashionable denim with inherited physical traits, aiming to convey literal and metaphorical “good jeans.”
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