New contagious diseases are scary. They frighten us because they are unknown and unpredictable. The ongoing outbreak of the novel coronavirus has received extensive media attention, coverage that can tell us a lot about how uncertainty in the face of such an epidemic can all too easily breed fear.
For about a decade, I have been studying the role of emotions in journalism, including in the coverage of disasters and crises. Media coverage is vital to our shared conversations and plays a key role in regulating our emotions, including fear.
While fear is an emotion that we frequently experience as individuals, it can also be a shared and social emotion, one which circulates through groups and communities and shapes our reactions to ongoing events. Like other emotions, fear is contagious and can spread swiftly.
Media coverage sets the agenda for public debate. While the news doesn’t necessarily tell us what to think, it tells us what to think about. In doing so, the news signals what issues merit our attention. Research has consistently shown that when issues receive extensive media coverage and are prominent in the news agenda, they also come to be seen as more important by members of the public.
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