The Boomerang Effect Of India’s Political Slogans
From “Garibi Hatao” to “Acche Din Aanewalle Hai”, political slogans seem to work at first – until they’re made to backfire.
Culture Mapping India’s Intangible Treasures
It’s not always possible to preserve intangible aspects of culture. This doesn’t stop the UNESCO and many nations from trying.
How Does Caste Play Out in Tamil Nadu’s Welfare State?
“Dravida” in the names of Tamil Nadu’s political parties is symbolic of anti-caste struggle. Why is this agenda missing today?
The Many Ways of Knowing Jayalalithaa
Jayalalithaa could change with each audience. What did associates, journalists and the women think of her?
There’s A Wallah For That
Where there’s a market, there’s a wallah. Here’s a photo story of jugaad, enterprising spirit and India’s many professions.
Jayalalithaa: The Unloved Child who Became the People’s Amma
Jayalalithaa juggled many parts – actress, leader, and Amma. Through snippets of her life, we explore the brand she leaves behind.
India’s Seven Million Security Guards
In 2013, India had over seven million security guards supplied by 16000 security agencies. What’s a day in the life of a watchman like?
The Timeless R.K. Narayan
R.K. Narayan brought the Indian village to the world, through novels set in the fictional town of Malgudi. What makes his work so timeless?
World AIDS Day: Clearing Misconceptions
We revisit popular AIDS awareness campaigns in India and clear some of the misconceptions about HIV-transmission.
Feminism: Advertising’s New Mantra?
Feminist ads have become the new rage – bashing the tropes of fair skin and objectified women. What made advertising change?
Vendors of Coconut Water: An Insight
The realities and economics of vending coconut water give an insight into the lives of entreprising street vendors.
Tackling India’s Obesity Crisis
India is one of the obesity centres of the developing world, despite having the most number of starving children on earth.
The Many Promises of the Indian Rupee
Through centuries, currency has existed in India, changing its shape and form. What does history tell us about demonetisation?
Celebrating Sikhism
Gurpurab marks the birth of Sikhism’s founder – Guru Nanak. We collect some colourful photos of the ensuing ceremonies.
India’s Irani Chai
A century ago, Iranians migrated to India and set up cafes serving an Indo-Iranian blend of chai. But a sweet tradition is now fading away.