Mona Moufahim, Christopher Pich, & Ines Branco-Illodo

Dr Mona Moufahim is a Senior Lecturer in Marketing at Stirling Management School, Stirling University. Her research is interdisciplinary, bridging marketing, tourism, political studies and organisation studies. She is/has been involved in various research projects, such as political gift-giving; political branding; the marketing and organisational practices of extreme-right parties; religious tourism consumption and management. Using a critical and interpretive approaches to research, she is particularly interested in exploring cultural, societal and managerial issues facing minority groups in a range of contexts. Her research has been published in books, and in national and international academic journals including Tourism Management, Organization Studies, Marketing Theory, and The Journal of Marketing Management. Dr Christopher Pich is a senior lecturer in marketing at Nottingham Business School, Nottingham Trent University. Further, Christopher is an active researcher specialising in political marketing, political branding and corporate identity-image and reputation and qualitative protective techniques. Christopher has published research in national and international academic journals including the Journal of Business Research, Journal of Marketing Management, Journal of Qualitative Market Research and the Journal of Politics and Policy. Finally, Christopher is the current Managing Editor for Europe for the Journal of Political Marketing [January 2016 - Present]. I joined the University of Stirling as a lecturer in Marketing in November 2018. Previously, I was a lecturer in marketing at Nottingham Trent University and worked at the University of Nottingham, where I also completed my PhD in 2016. Prior to my academic job, I worked in the Real State industry. My main area of research expertise is on consumer research, with a main focus on gift giving behaviour, its different manifestations and the diverse contexts where gift giving happens. I am also interested on consumer coping, evolutionary marketing and the application of attachment theory to consumption contexts. I authored articles on gift giving, political marketing and the role of deals in tourism. I published my work on journals such as the Journal of Travel Research, Journal of Business Research, European Journal of Marketing and Industrial Marketing Management and I regularly present my research in international events including the AMS World Marketing Congress and the ACR North American conference.