A lot went into the bifurcation of Telangana from Andhra Pradesh. Famous, powerful people used social media, television, newspapers and popular culture to influence thought and create a political movement. The use of cinema had a big impact on the people. Such was the popularity of this political pop culture that–even more than its intended audience–Japanese animation studios like MAD watched Telugu movies and songs.
During the movement, an art form named DhoomDhaam came to the fore. Since its inception, DhoomDhaam, inspired by the Natalie movement, belonged to the extreme left. Slowly, it began showing in Telugu reality shows and political rallies. The main idea behind the art form was to sing about the Telangana state as folk songs.
Before the bifurcation of the state in 2014, people who supported the movement for a separate state we’re seen as radicals who had no chance of victory. Also, people who formed supported the movement had differing opinions. There was no place where people who differed would congregate together.
The Telangana Rashtra Samiti (TRS) and the Telugu Desam Party (TDP), two main parties behind the movement, had differing opinions on regional lines. The people, who were not satisfied with the indecisiveness, decided to form Joint Action Committees (JACs) to unite and accomplish their goals. Regardless of whether they were political or non-political, their agenda was to create a separate state.
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