Akhilesh Yadav has learned, through the hard route of electoral defeat, the cost of calling his opponent an ass.
Speaking at a rally in February, he referred to a Gujarat Tourism ad narrated by Amitabh Bacchan – a promo for the state’s Wild Ass sanctuary. He said:
Ek gadhe ka vigyapan aata hai. Main iss sadi ke sabse bade mahanayak se kahunga ke ab aap Gujarat ke gadhon ka prachar mat kariye” (There’s an ad on TV, which shows the wild ass. I appeal to century’s biggest star, please stop endorsing the ass of Gujarat).
It was a textbook case of missing the point. The ad in question is below:
The ad has the wizened superstar making a point against treating the word for ass as an insult. “Rather, take it as a compliment”, he says before going into the many qualities of the handsome Indian Wild Ass. By the end of the advert, Amitabh’s baritone would have removed whatever negative connotations the many words for ass might have held.
Of course, in politics, one does not let a good opportunity slip. The former Chief Minister of Gujarat, Narendra Modi, rejoined – stating that he found inspiration from the ass and its hard-working nature. He praised the donkey’s loyalty and resilience.
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